The first rule for improving the historically lackluster voting rate for millennials is to never, ever call them that.

That’s just one of the many nuggets in a major new research project that NextGen America, one of billionaire Democratic donor Tom Steyer’s political organizations, will unveil at a presentation in Washington on Thursday morning. In what it calls “one of the largest-ever research efforts on the political motivations of young Americans”—the top-performing title for those who would also accept being called “young people,” “young adults,” or, more simply, “people age 18-35”—the organization lays out which messages do and don’t encourage young Democrats and independents to show up.

Beyond naming preferences, though, the survey’s biggest takeaway is…

Read the rest of the article at Slate.com.