Migration across the United States has shifted noticeably since the 2007-2009 Great Recession with many areas hoping to attract members of two huge generations: the young adult millennial generation and the increasingly graying baby boomers. Millennials, a highly educated and diverse generation now squarely in their late 20s and 30s, are forming the backbone of various regions’ emerging labor forces and consumer bases. Baby boomers, now all aged 55 and above, can reinvigorate communities that retain or attract their more affluent members.

Recently released migration data from the U.S. Census Bureau’s 5 year American Community Survey identify major metropolitan areas that attract age groups dominated by millennials and baby boomers for the period 2012-2017 compared to earlier periods.[1] They show that the top regional magnets for young adults (ages 25-34) do not overlap with those that are attracting seniors (ages 55 and older) and for both groups, the recent magnets differ from those prior to the Great Recession.

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